0

Highlight App-Marketing with Your iPhone

When most people think about the iPhone they think of the younger generation talking, posting texts to thousands of other teens, sharing photos, and more talking. That’s what corporate America is beginning to note, above all those with savvy marketing departments. Smaller to medium sized businesses have really begun to pay attention to what the younger generation is doing with their iPhones and how they interact. It is very different from what most of us grew up with. This is how marketing with your iPhone can help to increase your bottom line.

Using a phone for merchandising is not something revolutionary and new. Ever since man discovered the telephone, it has been used for business and marketing purposes. Nevertheless, in today’s aggressive markets, how you use the telephone is just as important than ever before.

To start with, you will need an account with many of the social marketing websites that are out there. If you are specifically looking to target iPhone owners, who tend to have more expendable income than others. This is based on the fact that they can buy a $200-400 cell phone. The networking sites you should be specifically looking toward are Facebook, Twitter and YouTube. No, these networking sites are not just for kids. Here is how effective using social websites can be. Take Facebook for example. Have a programmer write a Facebook application for you to upload. This is not hard and almost anyone with some familiarity of C++ or other language can do this for you. Have this application be one-of-a-kind and desirable. Perhaps make it a game, or a contact manager. Then offer a very desirable feature that can only be obtained if they visit your website. For example, there is a fish tank application that includes glitter fish and other critters for your tank. You can only gather these fish if you visit a website first.

Now here is how this advertising with your iPhone benefits you. Your application gets downloaded by Susie who loves it. She also wants your special feature so she drops by your website, which happens to sell swanky shoes, handbags and extras. She fell in love with your sstuff and purchased a bag. Then she sent a notice to all of her friends about your application. Then those people also visited your website and sent out more links and information about your application and website to their friends. The “viral” advertising has started and you actually did not have to do much other than getting the application uploaded to Facebook. In a nutshell, this is how you can start merchandising with your iPhone.

The iPhone plays an enormous part in this advertising master plan listed above. You as a seller or marketer can use your iPhone to rate the uploaded application, keep track of who is downloading it, post messages to the blog about how great it is and invite everyone who has downloaded it to be your friend. Now, your list of friends becomes your conceivable customer database. You can send out special sales to these people because you know they fit into your companies demographics. More and more businesses are starting to catch onto this concept. This is one way that you can start marketing with your iPhone.

As you can see, merchandising with your iPhone can move your business into areas that only a few are taking advantage of. However, each and every day more and more marketers are joining in the social marketing wave. Now is the time to get in on this, before everybody else does and it becomes no different than junk mail, spam, and telemarketing.

Thank you for reading my article. If you would like more information on the subject please visit: Killer iPhone Apps