The Trousseau tradition (with a modern twist) continues to increase in popularity in Sydney, Mary Holland Lingerie announces.

Mary Holland announced today a growing interest and participation by Sydney women into the age old tradition of the Trousseau or Glory Box. Traditionally, brides would collect a very different style of items for their glory box or trousseau. Traditional items would include things such as clothing and beautiful linens for their future life as a wife and mother. Today’s brides are building collections of beautiful pieces of lingerie and sleepwear that they are saving in advance of their wedding, for the purposes of their wedding night and to take away with them on honeymoon.

An ever increasing practice is now for the Bride-to-be to have a gift registry at a lingerie store such as Mary Holland. This activity will then include a “lingerie party” as opposed to the “kitchen tea” as today’s modern woman has already left home and does not require homewares that were once given as gifts at this time.

Mary Holland CEO, Belinda Roelofs, said: “Our customers are life long once they start shopping with Mary Holland. We go through training bras, through to normal bras, through to wedding lingerie, maternity and post maternity. One phase which we take great joy in sharing with our customers is the lead up to their wedding. Over the last few years the lingerie budget in the wedding spreadsheet has been dealt with minimal investment. What we are seeing now is brides are using this as a great excuse to establish a whole new collection as part of entering their new life. It is such an exciting time. “

Mary Holland bridal customers are now looking at this shop as an investment in their future life as a wife. A chance to dispose of the old things and start afresh with a new collection of gorgeous things. It has also become a time to experiment and maybe purchase some things out of the normal style one would purchase.

A recent bride said: “I have been with my fiancé for 7 years and we have lived together for five. This is a perfect opportunity to invest in a few little surprises. Something different than the normal lingerie he is used to. Time to have some fun! I get to wear my wedding dress once. These things I will get to wear time and time again.

Trousseau collections are now including corsets and suspenders and stockings as well as luxurious sleepwear. Playful little lingerie pieces such as teddies, quarter cup bras and other ‘bedroom only’ pieces are now also high on the list of essentials for the bride-to-be.

Mary Holland has experienced excellent sales by being a one stopshop for this customer. Their staff are fully trained and can be relied on to provide excellent fitting services as well as advice on trends and flattering shapes to suit every figure.

Mary Holland:

Mary Holland is a leading online Lingerie, Sleepwear and Swimwear e-tailer with a leading chain of stores offering specialist fitting services in Sydney, Australia. Founder, Belinda Roelofs is a well known authority in the industry on both lingerie and swimwear trends, designers and products. The Mary Holland range includes brands such as Pleasure State, Elle Macpherson Intimates, Seafolly, Baku, Ginja, Nancy Ganz, Fayreform, Curvy Kate, Freya, Berlei, Bendon, Little Minx, Leg Avenue, Shirleys and many more.